Branding

Look at the image to the left... What is it? What is it saying?

Then look at the image next on the carousel... is that better? Make more sense?

What is a Brand?

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept.

A company's brands and the public's awareness of them is often used as a factor in evaluating a company.

Why is it important to identify your target audience? Who is Nike's audience? Why do we think that?

Energy Drink (Product)? Restaurant (Place)? Take your pick.

Restaurant Brand Book_Kaitlin.pdf

What are we creating?

Looking at the student example above, you see that they chose to create a RESTAURANT and its MENU.

Well well well....

What are the restaurant concepts here?(remember that a concept is an idea that generates rules to help you make design decisions), the cuisine? (menu) and the culture? (food and interior design) of some of the restaurants in the videos.

XYZ RESTAURANT DESIGN.doc

Now your turn

Download the document above, write in the blanks what you want YOUR restaurant, product or retail shop to be like for the categories of X= Culture, Y= Products/Flavorings, Z= Concepts

Whats in a Name_ 1.pdf

First things first....Let's look at what is in a name together....

Then go and download this file: Name Search and highlight the one you are going to use. Turn in once you're done.

Let's start our process

Find a mission for your business:

A mission statement is a short, clear statement that explains the purpose of your business. It tells people what your business does, why it does it, and how it makes a difference. Here’s how you can create or find a mission statement for your business:

Understand Your Business: Think about what your business offers, who your target audience is, and what makes your business unique.
Look at Examples: Research mission statements from similar businesses to get ideas.
Write Your Mission Statement: Use this structure:
- Who: Who are your customers?
- What: What does your business provide?
- Why: Why does your business exist?
  Keep it clear and concise (1-3 sentences).
Objectives

Understand Your Brand: Define your brand's message, values, and target audience.
Make Objectives SMART:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Focus on Key Areas: Set goals for brand awareness, identity, and customer engagement.
Write Your Objectives: Create 3-5 clear, measurable goals (e.g., “Increase social media followers by 15% in 2 months”).
Design Solutions
- Now start thinking of the important building blocks:
  1. Name -- Make sure it isn't already taken online, needs to be near and dear to your heart
  2. Slogan -- Like Nike, Just do it.
  3. Logo -- What logo could someone look at and automatically know its your business?
  4. Colors -- what colors speak to your brand? Why?
  5. Flavors, Dishes, Types of products being sold. Flavors of those products? Lemon Lime, Strawberry Lime, etc,.

Make a document in InDesign:

Page 1: Give me your all your written information (mission statement, goals, etc,.)
Page 2: Make me a board of a mixture of images/colors/fonts etc,. on one board to give me an overall feel/vibe of your product restaurant or business.
Page 3: Find a font that speaks to your business message and feeling. PICK WISELY! Play with variations of your name like she does in the video above.
Page 4: Any ICONS that you are wanting to use for your business (McDonalds may use burgers, or nuggets, or the shape of a cup for thing.) These all need to be shapes that YOU CREATE.

LOGO TIME

Abi, the master creater

Pick one of the videos and follow along with the thought process of creating a logo
- Do this for your product, restaurant, or store you have decided to create.
Create a long version (full name logo)
Createa a shortened version (just the shape)

Turn these into TEAMS

Business Card Design Tutorial.pdf

BUSINESS CARD TIME- For your business you've created

Look at the document on the side of this to get an idea of what you could do for your business card.
You'll create a standard sized business card (3x5 inches x 2 inches, landscape or portrait) Your restaurant logo and brand style guidelines need to be on the card.
Save as JPG or PDF and turn into teams.

Student

Examples

Evidence Project -- Final Product

MENUFINAL.pdf

If you're choosing to do a restaurant click the link below:

Menu Instructions

If you're choosing to do a product, click below:

Product Instructions

Learning Target:

Students will develop a complete brand identity by creating a logo, menu, and promotional designs for an original restaurant or product, using principles of design, typography, color, and visual consistency to communicate a clear and compelling brand message.

Learning Intentions:

I will research branding examples to understand how visual identity communicates personality and purpose.
I will create an original concept for a restaurant or product that includes a name, theme, and target audience.
I will design a professional logo that is memorable, scalable, and represents the brand’s identity.
I will select and apply appropriate typefaces and color schemes that support the brand’s tone and style.
I will design a menu or promotional layout that reflects the brand using consistent design elements and clear hierarchy.
I will illustrate or mock up food, packaging, or product visuals that support and extend the brand.
I will use Illustrator and/or InDesign to build clean, organized layouts and apply industry-standard design practices.
I will present my brand package cohesively, explaining how each design choice supports the concept and audience.

Standards:

Create a visual that appropriately represents the brand’s identity in multiple media formats. (GD3.6.2)
Analyze branding and corporate identity, its purpose and constituents (GD3.6.1)
Research the history of technologies that advanced the graphic design industry. (GD1.1.1)
Describe past and present styles, and how they will affect future styles in the graphic design industry. (GD1.1.2)
Identify art movements of the past and current societal trends and describe how they impact graphic design. (GD1.1.3)
Describe the importance of graphic design’s influence on society. (GD1.1.4)
Demonstrating the appropriate use of industry terminology (GD1.2)
Identify the purpose, audience, and audience needs for preparing images. (ACA 1.1)
Communicate with colleagues and clients about design plans. (ACA 1.2)
Determine the type of copyright, permissions, and licensing required to use specific content. (ACA 1.3)
Demonstrate knowledge of basic design principles and best practices employed in the design industry. (ACA 1.5)
Import assets into a project. (ACA 2.4)
Add and manipulate text using appropriate typographic settings. (ACA 4.2)
Prepare images for export to web, print, and video. (ACA 5.1)
Export or save digital images to various file formats. (ACA 5.2)

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