Students will develop advanced design skills by creating professional marketing materials for real-world clients, including sports teams, clubs, school events, and businesses. They will gain experience in branding, visual communication, and project management, preparing them for careers in graphic design and marketing.
I will analyze client needs to develop effective marketing materials that align with brand identity and target audience.
I will apply principles of design, including typography, color theory, composition, and hierarchy, to create impactful marketing assets.
I will use industry-standard software like Adobe Illustrator, Photoshop, and InDesign to create logos, posters, flyers, merchandise designs, and digital content.
I will develop branding elements, including logos, color palettes, and visual themes, that capture the essence of each client’s message.
I will experiment with advanced design techniques, such as digital illustration, vector art, photo manipulation, and layout design, to create professional-grade work.
I will practice project management, including time management, client communication, and version control, to meet deadlines and client expectations.
I will prepare files for both digital and print outputs, ensuring proper resolution, compression, and color profiles for various media formats.
I will present my work professionally, including mockups, pitch presentations, and design briefs, to effectively communicate my design choices.
I will reflect on the impact of my designs and how they contribute to brand recognition, customer engagement, and marketing success.
I will build a portfolio of my best work, preparing for college applications, internships, or entry-level positions in the design industry.
2.0 Visual Communication and Design
2.1.1 Identify the applications of color, line, shape, texture, size, and value in samples of graphic work.
2.1.2 Analyze the use of color, line, shape, texture, size, and value in samples of graphic work.
2.1.3 Incorporate color, line, shape, texture, size, and value in student-generated graphic work.
2.1.6 Demonstrate the elements of design through digital sketching.
2.3.2 Apply and adjust formatting to type.
2.3.3 Construct graphic works utilizing and manipulating type.
2.4.1 Apply effective use of negative space, composition, message structure, graphics, etc., to graphic works.
2.4.3 Create graphic works utilizing templates.
Project Management and Production:
3.1.1 Generate project ideas through brainstorming, thumbnails, roughs, mockups, wireframes, etc.
3.1.2 Apply principles of project management, including timelines and deliverables.
3.2.4 Apply nondestructive image editing techniques such as layering and masking.
3.2.5 Practice using different selection tools and techniques to manipulate images.
3.3.1 Use appropriate resolution, compression, and file formats for various media outputs, including web, video, audio, and print.
3.4.1 Develop a workflow for a project.
3.4.3 Prepare and organize files for production.
7.1.1 Understand the importance of branding in visual communication.
7.1.2 Create branding elements that reflect the identity and message of a business or organization.
7.2.1 Develop promotional materials for marketing and advertising purposes.
7.3.1 Apply digital and traditional marketing techniques to promote products or services.
10.1.2 Create 2D or 3D works of design in analog and digital formats.
10.2.1 Prepare work for client presentations, portfolios, and professional review.
10.2.2 Practice communication skills for presenting and pitching design work to clients.
10.3.1 Develop a professional portfolio that demonstrates technical skills, creativity, and problem-solving abilities.