What is your business name?
Are you a photographer or a designer? What niche will you focus on (weddings, senior portraits, sports photography, logos, team branding, etc.)?
Who is your target audience? Be specific (example: high school seniors in small towns, local restaurants, sports clubs, colleges).
What makes your business different from others like it?
Write a short tagline (ex: “Capturing stories that last” or “Designs built to win”). Mine for my business is "The Weirder, The Better."
Logo brainstorming: Sketch at least 3 logo concepts. (Think: clean typography, an icon, or initials.)
Color palette: Choose 3–5 colors that represent your brand’s personality. (Keep in mind these colors need to speak to who you are and what you want people to know your design/photo style will be. )
Typography: Pick 2 typefaces — one bold for titles, one simple/clean for body text.
Mood words: Choose 3 adjectives that describe the feel of your brand (ex: modern, trustworthy, edgy, timeless).
If you’re a photographer: Decide what your editing/photography style will be (light + airy, moody + dramatic, bold + colorful, clean + natural). Find or create 3–5 example images that showcase this style.
If you’re a designer: Decide what your illustration/design style will be (minimalist, geometric, hand-drawn, bold + colorful, corporate clean). Collect or create 3–5 visual examples that show the vibe you want.
Create one design that shows your brand in action. Choose one:
A business card for your company
A social media post (Instagram square or story)
A flyer or ad mockup for your service
Include your logo (rough or refined), colors, fonts, and style choices.
We are going to be creating a business. A photography business that you can take outside of this class. We will be building a brand, creating websites, making business cards, picking color schemes, fonts, etc,. Along this journey we will also learn delivery systems, taxes, how to communicate with clients, story boarding, and working with a team. In this year you will also be taking on some leadership roles throughout assignments and working with Photo 2 as well. Buckle up, let's get you a business up and running.
2.1.1 Describe a photographer's legal rights and responsibilities
2.1.2 Explain and practice the proper use of release forms
2.1.5 Practice ethical and legal use of social media and online platforms
2.1.7 Describe ethical issues related to image manipulation
3.1.3 Incorporate color, line, shape, texture, form, space and value in photograph
3.2.3 Incorporate balance, contrast, rhythm, repetition, movement, variety, emphasis, and unity in photographs
3.3.1 Identify and apply guidelines for composition (e.g. simplicity, rule of thirds, point of view, focal point, proportion/scale, framing, etc.)
3.3.2 Use critical thinking skills to describe, interpret, analyze, and make judgments about composition
3.4.1 Communicate a specific idea or narrative through photographic imagery
4.1.4 Demonstrate proper handling of a digital camera
4.1.5 Navigate menus of digital cameras
4.2.2 Compare and contrast the relationship between focal length and shutter speed for handheld versus monopod/tripod based photography
5.1.4 Calculate exposure equivalents
7.1.7 Apply key wording conventions to images during import
7.2.2 Demonstrate nondestructive editing techniques using digital imaging software
8.1.1 Critique work with constructive criticism
8.1.2 Select work and present appropriately for display or exhibition
8.2.2 Create a professional digital and print portfolio for job or college placement
8.2.3 Organize, maintain, and update portfolio for specific presentation
Students will apply these skills with proper camera's that are either supplied by themselves or by the teacher. They will then demonstrate their photoshop skills in class in Adobe Photoshop and Lightroom.