By completing this project, I can:

• Use typography intentionally to communicate a brand and mood

• Create clear typographic hierarchy for headings, subheadings, and body text

• Apply layout principles (alignment, spacing, balance) in InDesign

• Collaborate by incorporating peer-created vector artwork

• Explain and justify my design choices using design vocabulary

What to do First:

Upload your vectors (individual sushi and whole sushi roll vectors) to this folder: Upload to this Folder 

• Also, to download any vectors for your Menu, this is where you'll find them. 

• Make sure you have them uploaded as the Illustrator Files so that your peers can get the quality of the roll itself. But also to Upload them as PDF's too. 

  1. Saving them as your name so I can see what everyone has uploaded their work.

Project Requirements

Knolling Process (Required Design Evidence)

Before finalizing your menu, you must complete a knolling layout to show your design process.

Your knolling must include:

• All typography choices (fonts, weights, styles)

• Color palette

• Sushi vector illustrations you plan to use

• Any graphic elements, rules, or icons

Knolling Guidelines:

• Arrange items neatly and intentionally (organized, aligned, evenly spaced)

• Items should not overlap

• Layout should clearly communicate your visual plan before final assembly

• Map out how you will do this on InDesign placing holding objects to show where things will go, screenshot that layout, and place it on PowerPoint as well before any images, colors, or text are placed on that document.

Your knolling layout is evidence of your planning and will be graded as part of this project.

You can place all these objects onto a PowerPoint and turn into teams with your final product. 

Menu Concept

• Theme: Sushi Restaurant

• Name: Roll Theory

• Tagline: Where Design Meets Flavor 

• You may choose the restaurant vibe and style (modern, minimalist, traditional, playful, upscale, etc.)

• Your design choices should match your concept consistently

• You need to make names for the sushi rolls and small descriptions of what they are made up of, based off of what you can tell on the vector. 

• Come up with pricing, don't go crazy. 

Typography Requirements

Your menu must include:

• At least 2 different typefaces used intentionally (or 1 typeface family with multiple weights)

• Clear typographic hierarchy (restaurant name, section headers, item names, descriptions, prices)

• Thoughtful use of:

  • Size

  • Weight

  • Spacing (leading, tracking, kerning)

  • Alignment

Bonus / Extension Option:

• Create and use your own custom font for the restaurant name or section headers

Visual Elements

• Use sushi roll vector illustrations created by your classmates

• Vectors must be placed cleanly and intentionally (not decorative clutter)

• Create a Logo for the Roll Theory Restaurant

• Do not distort or pixelate vectors

Layout & Design

• Must be designed in Adobe InDesign

  1. You can build other elements in Illustrator in Photoshop and copy and paste them into your InDesign Artboard

• Use master pages, guides, and margins

• Strong alignment and consistent spacing

• Menu should be easy to read and visually balanced

Format

• Menu can be:

  • Two-page spread at least (front/back)

  • Can Make a third page if you want 

• Canvas Size is 11 x 17 inches 

• Make sure to save as PDF