What is your business name?
Are you a photographer or a designer? What niche will you focus on (weddings, senior portraits, sports photography, logos, team branding, etc.)?
Who is your target audience? Be specific (example: high school seniors in small towns, local restaurants, sports clubs, colleges).
What makes your business different from others like it?
Write a short tagline (ex: “Capturing stories that last” or “Designs built to win”). Mine for my business is "The Weirder, The Better."
Logo brainstorming: Sketch at least 3 logo concepts. (Think: clean typography, an icon, or initials.)
Color palette: Choose 3–5 colors that represent your brand’s personality. (Keep in mind these colors need to speak to who you are and what you want people to know your design/photo style will be. )
Typography: Pick 2 typefaces — one bold for titles, one simple/clean for body text.
Mood words: Choose 3 adjectives that describe the feel of your brand (ex: modern, trustworthy, edgy, timeless).
If you’re a photographer: Decide what your editing/photography style will be (light + airy, moody + dramatic, bold + colorful, clean + natural). Find or create 3–5 example images that showcase this style.
If you’re a designer: Decide what your illustration/design style will be (minimalist, geometric, hand-drawn, bold + colorful, corporate clean). Collect or create 3–5 visual examples that show the vibe you want.
Create one design that shows your brand in action. Choose one:
A business card for your company
A social media post (Instagram square or story)
A flyer or ad mockup for your service
Include your logo (rough or refined), colors, fonts, and style choices.